1. What we already know from the SOP
Neil has already supplied these points, so please approve them or mark them as requiring corrections.
Campaign owner Chris Routledge
Target SME and scale-up hiring managers
Proposition Specialist EPM/BI recruitment knowledge
Cadence Five touches across roughly two weeks
Key proof point Use a real relevant MPC profile in touchpoint 3
Pilot size 10-20 prospects first
Reply rule Pull replies out of sequence immediately
No response rule Move to nurture and revisit after 90 days
Approve the known SOP context above.Use this if the campaign owner, target, proposition, cadence, proof point, pilot size, reply rule, and no-response rule are correct.
Disapprove / corrections required.Use this if anything above is wrong, missing, or needs rewording, then add the correction below.
Corrections or missing context
2. Uploads and source files
Upload any existing exports, enriched samples, field maps, or notes that can help test the first Lead Engine proof.
How this is used
Existing or previously enriched data is used internally to test matching, enrichment, deduplication, and field coverage. It does not change the visible Phase One deliverable.
Upload category
Prospect list or existing target list
Old or enriched test data
JobAdder field map or export
MPC profile
Exclusion or do-not-contact list
Campaign copy, brand, or signature document
Other supporting document
Upload note
Notes on existing data or documents
No documents are ready to upload yet.Tick this only if Henderson Drake wants to continue onboarding before files are available.
3. First target market
We know the SOP is aimed at SME/scale-up hiring managers. Confirm the exact slice for the first lead sample.
First market or niche
Select one
OneStream
Anaplan
EPM and finance systems
MPC new business, SME/scale-up hiring managers
Financial planning and analysis transformation
Consolidation and reporting transformation
Other specialist market to define
Initial geography
Select one
UK only
UK and Ireland
UK and Europe
Europe
US
Global but English language first
Ideal target company profile
Companies, sectors, regions, or roles to exclude
Company fields supplied by Chris
Pre-filled from Chris' email
These company fields have already been supplied, so Henderson Drake only needs to approve them or mark the list as requiring corrections.
Recent blogs, white papers or company announcements.
New CEO, investments, new client wins or similar change signals.
Number of recent hires in the past 6 months.
Evidence that the company uses external recruitment agencies.
Employee retention.
Approve Chris' company field list above.These fields will be used as the company enrichment and prioritisation requirements.
Disapprove / company field changes required.Use this if anything is missing or incorrect, then add the correction below.
Company field corrections or missing fields
4. Buying and hiring signals
Rank the signals that should be used to find and prioritise target companies. Use 1 for the strongest signal, or N/A if a signal should not be used.
Relevant job adverts Companies hiring OneStream, Anaplan, EPM, finance systems, consolidation, reporting, or transformation roles.
Select
1
2
3
4
5
N/A
New finance leadership New CFO, finance director, FP&A leader, transformation leader, or systems owner.
Select
1
2
3
4
5
N/A
Implementation or transformation signal Announcements, case studies, partner pages, events, webinars, or public programme references.
Select
1
2
3
4
5
N/A
Business change signal Private equity, acquisition, merger, IPO preparation, restructuring, or rapid expansion.
Select
1
2
3
4
5
N/A
Known technology ecosystem Companies linked to OneStream, Anaplan, Oracle, SAP, Workday, or adjacent EPM ecosystems.
Select
1
2
3
4
5
N/A
Signal notes or priority order
7. MPC profile inputs
The SOP needs a real relevant MPC profile for touchpoint 3. Confirm how Henderson Drake wants to provide and approve those profiles.
Upload 2-3 approved MPC profiles here.Best route if they are already ready.
Provide MPC profiles after the first prospect sample is agreed.Useful if profile choice depends on the target list.
Henderson Drake will select candidates internally and confirm approved details only.Use if raw candidate data should not be shared yet.
Candidate profile approver
Candidate share rules
Select one
Anonymised profile only
Role, skills, location and availability only
Salary/rate can be included
Confirm case by case
Candidate profile notes
Candidate fields supplied by Chris
Pre-filled from Chris' email
These candidate fields have already been supplied, so Henderson Drake only needs to approve them or mark the list as requiring corrections.
Communication level out of 10: ability to deliver technical and complex information to English-speaking stakeholders.
Number of end-to-end implementations in an EPM tool.
Industry sector experience, for example manufacturing, pharma or financial services.
Use case experience, including finance, FP&A, CapEx, OpEx, demand planning, supply planning, workforce/people planning, consolidation and account reconciliation.
Salary or compensation requirements.
Notice period.
Software certifications.
Number of months or years residing in current country.
Contractor or permanent employee.
Approve Chris' candidate field list above.These fields will be used as the MPC profile and candidate enrichment requirements.
Disapprove / candidate field changes required.Use this if anything is missing or incorrect, then add the correction below.
Candidate field corrections or missing fields
9. Review, routing and success measure
Agree who reviews the first output and how Henderson Drake will decide whether it is useful.
11. Final approval and sign-off
Once the information above has been supplied, this confirms the first working section and keeps the build focused.
Phase One focus
The first deliverable is a controlled lead sourcing and enrichment proof, with clean output prepared for JobAdder or an agreed import route.
Approve the Phase One scope.Phase One focuses on lead sourcing, enrichment, scoring, deduplication, and JobAdder/import preparation.
Disapprove / scope changes required.Use this if Phase One should include different work before the build starts.
Approve outreach, RingCentral call intelligence, scoring/ranking, and database improvement as part of the wider agreed machine, sequenced after the foundation stage unless pulled forward in writing.This keeps the first build focused without removing those workstreams from the programme.
Disapprove / one of these workstreams needs to move into the foundation stage now.Add the detail below so the delivery order can be corrected.
Approve additional requirements being confirmed before build changes are made.New requirements can be planned into later phases.
Disapprove / change-control wording needs review.Use this if Henderson Drake wants a different process for adding requirements.
Final approval notes or required changes